As holiday shopping surges, TikTok is rapidly emerging as the go-to platform for DTC brands to maximize their reach and conversions. With over 1 billion monthly active users globally and a growing TikTok shopping ecosystem, this platform is no longer just for entertainment—it's a goldmine for e-commerce brands.

Here’s how you can leverage TikTok to turbocharge your holiday season sales:

1. Get Your TikTok Shop Set Up—Stat

TikTok users are 1.7x more likely to buy products directly from the platform than on other social media channels. TikTok Shop streamlines the shopping experience, allowing users to browse and purchase without ever leaving the app. This frictionless journey boosts conversion rates and increases your chances of turning viewers into customers. Holiday shoppers are searching for fast, easy-to-navigate purchase pathways—so make sure yours is ready.

2. Launch an Open Collaboration Affiliate Program

Even if you can’t offer samples to creators, TikTok’s affiliate feature lets influencers link your products directly through their own TikTok Shop. This collaboration boosts your visibility across audiences you may not otherwise reach. By allowing creators to promote your brand organically, you tap into authentic marketing, which is critical during the holiday season when users are actively seeking gift inspiration.

3. Supercharge Affiliate Content with TikTok's Spark Ads

Your affiliate partnerships can provide valuable content—don’t let it go to waste. Use TikTok Ads Manager to activate Spark Ads, turning high-performing affiliate content into ads. Spark Ads allow you to amplify the reach of authentic, user-generated content, which consistently outperforms traditional branded content. This method leverages trust and relatability during the busiest shopping period of the year.

At 93INGENUITY, we’ve helped brands achieve their TikTok goals; with brands seeing up to 1600% revenue growth year-over-year when implementing a synergistic strategy. 

Want to replicate this success for your holiday season? Let’s talk.