In the world of digital marketing, we’re constantly seeking the most innovative tools to help brands scale and thrive in the competitive DTC landscape. Klaviyo has long been a trusted partner for brands seeking to connect with their audiences in meaningful ways. Known for its robust email marketing and SMS tools, Klaviyo is pushing the boundaries even further with new features that enhance targeting and personalization capabilities. These new features empower businesses to deliver campaigns that are smarter, more precise, and deeply engaging.

Here’s how Klaviyo’s latest advancements can take your marketing to the next level.

Advanced Targeting: Making Precision Simple

Klaviyo’s latest updates to its targeting toolkit ensure businesses can identify and engage their ideal customers with unparalleled accuracy.

Redesigned Segment Builder

The redesigned segment builder introduces a suite of advanced tools to help brands define their audience with precision:

• Advanced Filters: Utilize text, numerical, boolean, and list-based filters to create highly specific audience segments.

• Duplicate Conditions: Save time by duplicating complex conditions and criteria to construct intricate audience profiles.

Hyper-Personalization: A New Standard for Customer Engagement

As consumer expectations for personalized experiences grow, Klaviyo’s new personalization features offer marketers tools to exceed these demands.

Personalized Product Feeds

Powered by AI, this feature automatically recommends products that align with each customer’s preferences, increasing the likelihood of conversion.

Personalized Campaigns

Gone are the days of one-size-fits-all A/B testing. Klaviyo’s AI learns which version of a campaign resonates most with individual recipients, ensuring that each customer receives the content most likely to engage them.

Email AI

Crafting emails that match your brand’s tone and message is now faster than ever. Email AI generates subject lines and content tailored to your brand, and can even adapt previous campaigns to fit new objectives.

Review Sentiment AI

Understanding customer feedback is critical to improving products and services. This feature uses AI to analyze reviews, highlighting trends and potential issues to keep your brand ahead of the curve.

Additional AI-Driven Enhancements

Beyond targeting and personalization, Klaviyo has rolled out several features that streamline operations and improve overall customer experience:

• Flows AI: Build automated customer journeys from simple descriptions.

• SMS AI: Generate SMS campaigns and reply to texts with AI-suggested responses.

• Smart Send Time: Identify the best times to reach your audience for maximum engagement.

• Forms Display Optimization: Boost sign-up rates by optimizing when forms appear.

Segments AI

For those looking to simplify the segmentation process, Segments AI leverages artificial intelligence to build audience groups from plain language descriptions. This feature transforms a complex task into a seamless experience, allowing marketers to focus on strategy rather than mechanics.

Why Klaviyo Matters

In today’s competitive landscape, delivering the right message to the right customer at the right time is crucial. Klaviyo’s new features not only make this possible but also make it easier and more efficient for brands to execute data-driven strategies.

Whether you’re a small business or a global enterprise, Klaviyo’s cutting-edge tools are designed to help you deepen customer relationships, optimize campaigns, and achieve measurable growth. As marketing technology continues to evolve, Klaviyo stands out as a platform that truly understands the needs of modern marketers.

At 93INGENUITY, we’re experts in leveraging tools like Klaviyo to help brands grow, connect, and succeed. If you’re ready to take your targeting and personalization to the next level, we’d love to hear from you.

Let’s Talk.

Global Reach and Multilingual Support

With support for 7 languages and SMS capabilities in 18 countries, Klaviyo is making it easier than ever for brands to connect with diverse audiences. Whether it’s tailoring messages for cultural relevance or reaching untapped markets, Klaviyo’s expanded capabilities ensure businesses can scale effectively.