Until now, subscriptions on TikTok were only available through Lives—but that has just changed. TikTok Shop now enables subscriptions, rivaling Amazon's "Subscribe & Save" functionality. Will they take away from Amazon's market-share?

We know the value of a subscriber, and this rollout is music to our ears. Hopefully yours, too.

To break it down, here's what this means for your TikTok shop:

1. More Revenue and Even More Profit:

Recurring orders mean higher LTV. No more racing to break even on the first purchase. You can cast a wider net.

2. Smarter Scaling:

You can confidently spend more to acquire customers because every new subscriber means long-term profits.

3. Maximizing + Scaling Affiliate Partnerships:

Make affiliate partnerships thrive with higher commissions, forging more successful and long-term partnerships.

Our Take: If TikTok clearly address subscription cancellation and refund info, this rollout is a win as users will feel more confident purchasing.


We're TikTok Growth Partners and get early access to beta tests, rollouts and more. This subscription feature is currently rolling out, so if you don’t see it yet, you may contact us to make it happen.