Case Study: From Record Sales to 150% Growth - How a Skincare Brand Redefined Success
Client overview
This Australian skincare leader, renowned for its quality ingredients and luxury appeal, leveraged data-driven digital strategies to achieve record-breaking sales in the U.S. market. From Black Friday success to historic monthly performances, this brand’s results demonstrate the power of targeted marketing and strategic planning.
Our Results and Data Insights
Black Friday/Cyber Monday Success: +150% Year-Over-Year Revenue Growth
Challenge: Maximize performance during the competitive holiday shopping season.
Solution: By deploying tailored promotions, paid advertising, and email marketing, the brand drove significant traffic and conversions during Black Friday/Cyber Monday.
Outcome: Revenue grew by 150% compared to the previous year, achieving total sales of over $320K during the promotional period.
Record-Breaking Birthday Sale: $82K in Single-Day Revenue
Challenge: Increase engagement and revenue during the brand’s annual birthday sale.
Solution: Using segmented email campaigns, retargeting ads, and exclusive offers, the brand created urgency and excitement around the sale.
Outcome: The event delivered a record-breaking $82K in single-day sales, making it the most successful birthday campaign in the company’s history.
Highest-Performing Month: October Sets New Revenue Benchmark
Challenge: Boost monthly sales performance with innovative digital strategies.
Solution: Focused efforts on seasonal promotions, influencer partnerships, and high-impact digital campaigns across social media and search platforms.
Outcome: October became the highest-performing month in company history, with monthly revenue exceeding $400K for the first time.
Driving U.S. Market Growth: Sole Digital Strategist
Challenge: Develop a cohesive digital strategy to drive revenue and acquire new customers in the U.S. market.
Solution: Executed end-to-end strategies, including SEO optimization, PPC campaigns, and loyalty programs, designed to attract U.S.-based audiences.
Outcome: Achieved a 45% increase in new customer acquisition year-over-year, while growing overall online revenue by 70% in the U.S. market.
Performance Excellence Recognized: “Highly Proficient Performer”
Challenge: Sustain performance while consistently exceeding revenue targets.
Outcome: February performance review rated the strategist in the highest category of “Highly Proficient Performer”, reinforcing their key role in driving digital success.
Key Takeaways and Next Steps
This premier skincare brand’s ability to harness data, execute high-impact strategies, and leverage targeted promotions enabled record-breaking results, including a 150% Black Friday/Cyber Monday revenue increase and $82K in single-day sales. These achievements highlight the importance of digital innovation and customer-focused campaigns in scaling premium beauty brands.
At 93INGENUITY, we specialize in creating data-driven strategies that deliver measurable results for beauty and skincare brands. Ready to elevate your business to new heights? Let’s talk!
