Case Study: Elevating Acquisition and Retention Strategies for a Luxury Activewear Brand
Client Overview
This luxury activewear brand, renowned for its premium craftsmanship and direct-to-consumer subscription model, faced challenges in scaling customer acquisition and retention. Despite a loyal customer base, their growth was plateauing, promotional performance was underperforming, and their core subscription offers were showing diminishing returns.
The brand partnered with our team to unlock new growth opportunities, enhance promotional efficiency, and modernize its core subscription offerings while maintaining its premium appeal.
Our Strategy
Acquisition Growth Through Precision Targeting
Leveraged advanced audience segmentation to target high-potential consumers using lookalike and behavior-based audiences.
Designed dynamic creative campaigns to emphasize luxury appeal and product performance.
Activated cross-channel campaigns on Meta, Google, and TikTok to maximize reach and ROI.
Promo Performance Optimization
Conducted extensive A/B testing on promotional offers, testing variables like pricing, creative assets, and call-to-action phrasing.
Implemented hyper-personalized email and SMS marketing campaigns tailored to customer behavior and preferences.
Introduced exclusive member-only bundles and time-limited offers to drive urgency and engagement.
Testing and Launching New Core Offers
Conducted data-driven experiments to identify new subscription models that resonated with the target audience.
Retired underperforming legacy offers in favor of new bundles with higher perceived value.
Strategically rolled out the new offers across email, social, and paid media for maximum impact.
Our Results
Acquisition Growth: Increased acquisition sales by 44%, delivering the largest subscription member base in the brand’s history.
Promotional Success: Achieved the highest conversion rates of 2016, improving overall promo performance by 15% and boosting average order value (AOV) by 12%.
Offer Revamp: Successfully introduced two new subscription packages that outperformed the legacy offer by 27%, leading to an 18% increase in retention within six months.
Results Summary
Through precision targeting, data-driven testing, and customer-focused innovation, we helped this luxury activewear brand achieve record-breaking growth in both acquisition and retention. The combination of optimized promotional strategies and refreshed subscription offerings ensured the brand's continued success in a competitive market.
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